Press

The pharmaceutical company Merck is the first DAX-listed company in Germany to cover the costs of fertility treatments. Julia Reichert is convinced that many companies will follow suit and has already prepared for this with her own start-up. In July, she launched the Onuava platform, a service provider that can handle fertility benefits anonymously.

The Heidelberg-based start-up Onuava is bringing fertility and family planning benefits to the DACH region. What is almost the norm in the USA and the UK is still exotic in Germany, Austria and Switzerland: employers supporting their employees with family planning – with financial and counselling services.

The first companies in Germany are supporting employees in their desire to have children. They cover the costs of treatment or provide information about methods.

Even the initiators were surprised that more than 50 applications were received for the first Heidelberg start-up prize.
Codefy” and “Onuava” came out on top and will now each receive 10,000 euros.

When Julia Reichert decides to put all her eggs in one basket, the world is just coming apart at the seams. In March 2022, a few weeks after the outbreak of the Ukraine war, the management consultant founds her health start-up Onuava. She wants to develop a platform for companies to support employees financially, with information and advice, when it comes to fertility treatment. In German.

Because of the shortage of skilled workers, employers have to find new ways to remain attractive. One company is taking a special approach. In German.

Unfulfilled wishes for children can put a massive strain on employees. Employers who offer so-called fertility benefits clearly show their colours and strengthen their attractiveness as an employer. The entry point can already be very low-threshold and cost-effective, says Dr Julia Reichert, founder of Onuava. In German.

In podcast episode #68 of Klartext HR, Stefan Scheller talks to Dr. Julia Reichert, founder of the platform Onuava, about “Fertility Benefits – the desire for children in employer branding”.

While many employers in the USA and Great Britain already offer so-called fertility benefits, the topic is still largely unknown or taboo in Germany. In German.

How companies can score points with their employees with “fertility benefits”. Dr. Julia Reichert is a guest on the podcast “Happy Working Mom” and talks about how childlessness-not-by-choice and infertility affect those affected and what companies can do to support their employees. In German.