When Julia Reichert decides to put all her eggs in one basket, the world is just coming apart at the seams. In March 2022, a few weeks after the outbreak of the Ukraine war, the management consultant founds her health start-up Onuava. She wants to develop a platform for companies to support employees financially, with information and advice, when it comes to fertility treatment. In German.
Unfulfilled wishes for children can put a massive strain on employees. Employers who offer so-called fertility benefits clearly show their colours and strengthen their attractiveness as an employer. The entry point can already be very low-threshold and cost-effective, says Dr Julia Reichert, founder of Onuava. In German.
In podcast episode #68 of Klartext HR, Stefan Scheller talks to Dr. Julia Reichert, founder of the platform Onuava, about “Fertility Benefits – the desire for children in employer branding”.
While many employers in the USA and Great Britain already offer so-called fertility benefits, the topic is still largely unknown or taboo in Germany. In German.